Noesis Research, LLC.
1010 B Street, Suite 212
San Rafael, CA 94901

And we use that base of knowledge to crack open the black box of consumer behavior.

We know we don't know everything, but we are as curious about our industry as you are about yours. Our enthusiasm for the “dialogue of discovery” keeps us fresh and you informed with knowledge to cultivate engaging relationships with your customers.

Too much of contemporary marketing research focuses on the data points, but it misses the glue, the larger picture, that connects the data. For that reason, we mix and match a widely divergent set of tools; qualitative and quantitative methodologies, as well as some hybrids that we have developed on our own with the result being a deeper more textured understanding of your consumer.

  • Qualitative
  • Focus groups, affinity
    groups, triads, dyads, &
    one-on-one depth interviews
  • Telephone interviews
  • On-site interviews
  • Ethnography
  • Shop-alongs
  • Quantitative
  • Online surveys
  • Live online interviews
  • Telephone interviews
  • Experimental designs &
    analytic modeling
  • Digital Qualitative
  • Ethnography
  • Video journals
  • Ideation
  • Panel discussion
  • Collaboration
  • Collage